Nobody’s buying newspapers anymore, and the audiences for television and radio are dwindling. How is it possible that those same imperialist oligarchic institutions are still controlling the way most people think about their world?
The answer is algorithm manipulation.
Wojcicki said in addition to banning content deemed harmful, YouTube has also created a category labeled “borderline content” which it algorithmically de-boosts so that it won’t show up as a recommended video to viewers who are interested in that topic:
“When we deal with information, we want to make sure that the sources that we’re recommending are authoritative news, medical science, et cetera. And we also have created a category of more borderline content where sometimes we’ll see people looking at content that’s lower quality and borderline. And so we want to be careful about not over-recommending that. So that’s a content that stays on the platform but is not something that we’re going to recommend. And so our algorithms have definitely evolved in terms of handling all these different content types.”
Google itself also uses algorithms to artificially boost empire media in its searches. In 2017 World Socialist Website (WSWS) began documenting the fact that it, along with other leftist and antiwar outlets, had suddenly experienced a dramatic drop in traffic from Google searches. In 2019 the Wall Street Journal confirmed WSWS claims, reporting that “Despite publicly denying doing so, Google keeps blacklists to remove certain sites or prevent others from surfacing in certain types of results.” In 2020 the CEO of Google’s parent company Alphabet admitted to censoring WSWS at a Senate hearing in response to one senator’s suggestion that Google only censors right wing content.
Google, for the record, has been financially intertwined with US intelligence agencies since its very inception when it received research grants from the CIA and NSA. It pours massive amounts of money into federal lobbying and DC think tanks, has a cozy relationship with the NSA, and has been a military-intelligence contractor from the beginning.
If not for these deliberate acts of sabotage and manipulation by Silicon Valley megacorporations, the mainstream media which have deceived us into war after war and which manufacture consent for an oppressive status quo would have been replaced by independent media years ago. These tech giants are the life support system of corporate media propaganda.