Former Reddit CEO Ellen Pao posted the following tweet following a New York Magazine article that revealed the extent to which Internet traffic metrics from some of the largest tech companies are overstated or fabricated.
It's all true: Everything is fake. Also mobile user counts are fake. No one has figured out how to count logged-out mobile users, as I learned at reddit. Every time someone switches cell towers, it looks like another user and inflates company user metrics https://t.co/tk1PKuvLL6
— Ellen K. Pao (@ekp) December 27, 2018
Dr. Fou indicates that bot detection technology is failing to pick up on most of it. And “deep fakes” are not just ripping off advertisers. As an actual human, we can see bot behavior being used for malicious intent on social media boards such at Reddit and Voat. Often, we wonder if commenters are really that stupid and evil. I would suggest there is deliberate spoofing going on — to for instance make it seem that large numbers of people who comment are extreme racists and have zero social skills or intelligence. We have to be alert to this even on our own comment section.
The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. https://t.co/sfmdrxGBNJ pic.twitter.com/thvicDEL29
— Aram Zucker-Scharff (@Chronotope) December 26, 2018